For trainers who love to coach.

The engine behind your coaching.

Google Sheets works for you; not your clients. Create the experience you both deserve. One flat price. Grow as big as you like.

Get started — £55/mo See how it works

Hidden PT Co. client app — workout tracking screen

Your branding. Your clients. Your data: always in your Drive.

Infinitely scalable

You built the perfect training sheet. The client's embarrassed to use it in the gym.

✕Per-client fees that charge you more for every client you win.
✕Payment surcharges skimmed off everything you bill.
✕Your data held hostage after you've trialled a new app.
✓Hidden PT Co. is one flat £55/mo, your data in your Drive, cancel yourself anytime.

We don't punish success. Sign your 10th client or your 200th — the price never moves.

Per-client platforms

Your cost climbs with every client. Growth becomes a tax.

Hidden PT Co.

Unlimited clients on one flat fee. Growth is pure margin.

Work with who you trust.

You programme in Sheets. They train in an app.

You build the training — blocks, sets, reps, RPE, tempo, cues — in a Google Sheet, the best programming tool there is. Your clients get a clean, branded app instead of a spreadsheet they're embarrassed to open in the gym.

Hidden PT Co. programme builder in Google Sheets

How it works

Live in a day, not a quarter.

Start from our template

Layer the portal on top of a proven programming template, ready to make your own.

Add your brand

Your logo and colours. Clients never see "Hidden PT Co." — the app is yours.

Invite your clients

They log workouts, food and metrics; it flows straight back into your Sheet.

Coach, don't admin

Targets auto-calculate, adherence flags surface. You spend time coaching.

Pricing that fits on one screen

One flat price. Unlimited clients.

£55

per month

No per-client fees. You only pay more when you want what we build. Cancel yourself, anytime.

Fully white-labelled client app
Unlimited clients — the price never changes
Your data stays in your Google Drive
Programme, nutrition & metric tracking
Auto-calculated targets & adherence flags

Get started

See it in action

Watch it work before you commit.

A short walkthrough of what your clients see and how a session flows through to your Sheet.

Demo video — coming soon

Get started